Most businesses don't have a marketing problem.
They have a structural problem.
Learn to find where your Customer Journey breaks, then design the system that fixes it. A free course, a free community and a weekly YouTube channel, built by someone who's been inside hundreds of businesses.
Platform agnostic. You don't need a HighLevel account. Want it done with you? Book a discovery call.
3 free ways in. Most people use all 3.
Learn the method in the course. Get help applying it in the community. Keep current on YouTube.
Architect Your Customer Journey
- Self-paced video lessons, each opening with its outcome and how long it takes
- Interactive tools that save your answers and send you a PDF
- Design first, build second, on any platform
Automated Customer Journeys
- Every resource, template and replay in one place
- Ask questions and share your map with people doing the same work
- Free weekly Office Hours, Tuesdays 4pm UK / 11am ET: bring the build that's stuck
The Business Catalyst channel
- Teardowns and builds
- Curated HighLevel updates every Monday
- The full masterclass, recorded live with HighLevel
The Customer Journey Diagnostic
A short set of questions that shows which stage of your Customer Journey is leaking and what to fix first. Join the community and you'll hear the day it opens.
Opening soonOffice Hours
Tuesdays, 4pm UK / 11am ET
Bring the build that's stuck. Live weekly Q&A on design, automation and HighLevel, free for every community member.
Join to get Office Hours
LevelUp Dallas 2026
The Clean Handover: your resources
Sell decisions, not hours. Everything from the session in one place. Start these 3 on Monday:
Join the community
Free. Replays, templates and weekly Office Hours (Tuesdays, 4pm UK / 11am ET) all live here.
Find me on YouTube
Teardowns, builds and curated HighLevel updates every Monday.
Set up Lucidspark
Make a free account, then open the template to map your stages.
Watch my LevelUp 2025 talk
Systems That Scale. Last year's session from the LevelUp stage in Dallas.
Before the workshop
4 things, about 20 minutes. Do them in order and you'll arrive with something to work on.
Build your avatar
One Customer Journey serves one primary avatar. Define them before you map.
Brief your offer
Be clear on what you sell and to whom before we design the path to it.
Set up Lucidspark
Make a free account, then open the template. We map your stages on it live.
Architecture before tools
The course starts where the money is decided, at the point of commitment, then works out from there. Every lesson tells you its outcome and its time up front, so you can skip what you don't need.
Start Here: Your Customer Journey and the Flywheel
What you're designing and where the course takes you.
Mindset, MVP and Strategic Intent
Why journeys fail, and what ready to build actually means.
Avatar Clarity and Brand Voice
One journey, one primary avatar. Intent over demographics.
Meet Your Flywheel
Define your stages and see the whole journey in one view.
Building It In The Right Order
Start at the point of commitment, map back to awareness, then forward to advocacy.
Friction, Failure Points and Opportunity Release
Friction we remove, resistance we answer.
Journey Health: Know If It's Working
The numbers that matter, defined before you build.
Interactive tools throughout
Friction Finder, Journey Health Check, Backwards Mapping Worksheet and more.
See the method before you start
The masterclass. Full session, recorded live with HighLevel.
LevelUp 2025: Systems That Scale. Lisa on the LevelUp stage in Dallas.
Lisa Catto, The Business Catalyst
I've spent 30+ years building and fixing businesses across very different industries. The pattern repeats. The leak is rarely the ads, the software or the team. It's the structure underneath them.
Today I design and build automated Customer Journeys for service businesses, agencies and practices, and I teach the same method for free here.
HighLevel Certified Admin. Speaker at HighLevel LevelUp in Dallas, 2025 and 2026. Featured in William Brown's book How To: $10M. See the directory listing and reviews.
Results from designed journeys
"Lisa has transformed the way we manage our new business funnel, introducing systems that have streamlined our ways of working and has dramatically increased conversation rates."Luke HodsonFounder, Nerds
"We now have a fully automated system, allowing the whole patient journey to be totally automated, which is making it super efficient and effective."Alex MoggCroydon Orthodontics
"Within my first meeting with Lisa, I knew it was the right decision because she just took everything out of my head... We were paying three people to effectively do two people's jobs."Chris LubasLubas Medical
"Lisa radically altered my perspectives for the better with regard to running and growing my business... I am now doing so much more ON my business rather than just being IN business."Al TepperFounder, Tepfu
"Professional, practical, proactive and very easy to work with... Lisa is brilliant at what she does."Oscar TrimboliAuthor and speaker
"Highly recommended for Marketing Business Strategy, Saving Time and Automation."Ian McKennaODMK Solicitors
Hear it from them
29 video testimonials from clients including NPE, Team Strong Girls and Pure Motivation Fitness.
Watch the playlistBook a discovery call
If you'd rather have your Customer Journey designed and built with you than on your own, start here.
- Pick a time and complete the short form, so the call starts with your business, not small talk.
- On the call we look at where your journey leaks and whether a mapping session is the right next step.
- If it is, you'll know what the session covers and what it costs. If it isn't, you'll know which course module to start on.
Prefer to text? SMS Lisa directly. Not ready yet? Start the free course instead.
Find the break. Design the fix.
Start the course today, and bring your questions to the community as you go. Both are free.
Book a discovery call · Building on HighLevel? Start the 30 day free trial.